Whole Nuther Olympics’ Announcers’ Speech Miscues

Whole nuther.  Really?  The Olympics in 2016 were particularly hard on book editors.  An announcer during The Olympics uttered “whole nuther” instead of “whole other.”  He also misused “further” instead of “farther” (twice, I noticed) while discussing distance.  And the same announcer said “comprised” instead of “composed” when meaning “consisting of.”

He’s not one of the elite announcers who earn millions in salary each year.  For this reason I won’t demean this chap by mentioning his name.  And I can’t throw stones at anyone for making honest mistakes.  Lord knows, I make more than my share on a daily basis.  However, no one benefits from letting a foul-up slide since doesn’t help anyone trying to practice correct grammar.

As for “whole nuther,” it sits right up there with Ford–and now Jaguar–taking driving “further” and not “farther.”  McDonald’s adds to this mess.  Via its digital message, the firm continues to proudly “ensure” rather than “assure” the accuracy of what’s in the bag at the drive-thru.  Ugh!

Granted, “further” might imply the technology and not driving distance.  Regardless, this wording reminds me of the Kodak banner long0positioned above the escalator in the old Atlanta Hartsfield Airport.  It read something along the lines of “Taking Pictures.  Further.”  Yeap, “Taking Pictures” ended with a period and “Further” was a complete sentence. Kodak went bankrupt.  Perhaps a passenger in a Ford can hold a Kodak camera and the theme read:  “Taking Pictures Farther.”

The most egregious of the common miscues remains the granddaddy of them all, the ever-popular “most importantly.”  When our highly educated President (regardless of one’s political views) uses “most importantly” in major speeches, and TV journalists don’t seem to care about their tossing around the phrase, what is the public to assume but that it’s okay?  This is one instance when a phrase, however often it’s bandied about, is not correct. I have to side with my high-school English teacher and all educators who ask their students to write “most important” and not “most importantly.”

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