An issue I’ve discussed often during this past year was the various routes successful authors are now taking. Some, like John Locke, have set up their own publishing companies. I predict we’ll see a more of this trend next year and in years to come. Some very successful self-published authors, however, have gone to mainstream houses, following Amanda Hocking’s lead from a while back. And recently Jeffrey Deavers wrote a book solely for audio. This certainly demonstrates the wide disparity in trends–and that one size definitely does not fit all.
Ms. Hocking seems to one a few who have been very successful financially as a result of self-publishing and then personally sought out a mainstream publisher. Most stay with self-publishing–and the larger piece of the financial pie this allows. It’s impossible to predict who will do what, but in 2016 several well-known, Big 5-published writers decided to go it alone. More have discussed following suit in earnest. This is why I believe setting up a personal publishing company will be more commonplace for big-name authors as the years progress.