Rule number 1 is inviolable, and during this past year I’ve devoted more Newsletter space to discussing successful “self-marketing” techniques my author/clients have told me about than any other single topic.
One client gets up very early every Saturday morning and sells at Green Markets. Another does free-book giveaways for charities. Another does radio interviews. Another co-ops with other writers to put on public readings at bookstores. Another splits the profit in return for permission to set up a desk at a “used” bookstore in a mini-mall (I know, but this person swears it works).
Several subscribers have successfully approached local libraries and been granted permission to pitch and sell their books on-site. One female client, as people leave a movie theater, hands out book markers with her book’s cover on it and ordering information.
The list goes on, but the meme for rule number 1 is the same: “If I don’t sell my book, it’s certainly not going to get in front of the public on its own.”