“Pulp fiction.” Ever wonder how the phrase originated?
In 1939, Robert de Graffe founded Pocket Books, and his publishing house’s ensuing history spawned the couplet. To explain what occurred in clear, concise detail, here’s an article by Louis Menand, who writes for The New Yorker magazine. His material provides a fabulous treatment of how the inexpensive paperback book came into prominence and also why cover art is so important.
This article is more than a research piece, however. For anyone having a spare minute, it might be worth the time to peruse solely for general knowledge. I found the information fascinating since it also explains how the phrase “pulp fiction” came into our lexicon.