Monthly Archives: February 2017


Darwinism Invades Mainstream Publishing 2

Longtime client, Sirena Gibson-Ross, wrote me recently regarding her experiences and opinions related to the current state of the publishing industry.  She titled her piece “Publishing Darwinism,” and it’s my contention that her thoughts could not be more accurate or prophetic: She says, “I have a suggestion to up your […]


Favorites Seldom Win Book Awards

Favorites seldom win major book awards.  To this point, an aspect of publishing I concentrated on over the years involves bestseller lists.  I mentioned in a Newsletter, originally broadcast on November 18, 2014, that the National Book Awards were being announced the next day, and to look for the winners.  […]


Path to Published Author

The path to becoming published is sometimes all too clear.  It’s easy to understand why a writer might opt for self-publishing rather than send out the 400 query letters that’s now seemingly the threshold for landing a bona fide agent.  I pulled a random day from Publishers Marketplace to show […]


Rule Number 1 – Author Self-Marketing Essential 2

Rule number 1 is inviolable, and during this past year I’ve devoted more Newsletter space to discussing successful “self-marketing” techniques my author/clients have told me about than any other single topic.  One client gets up very early every Saturday morning and sells at Green Markets.  Another does free-book giveaways for […]


Bookselling Via Public Speaking

Bookselling techniques encompass unlimited marketing concepts.  And I want to add something to the “way to sell books” model I broached in a previous article.  I forgot to mention being booked as a speaker.  Cancer survivors sell books, as well as drug or alcohol rehab graduates and women who practice […]


Authors Dissatisfied with Publisher Relationships

Publishers Marketplace recently provided a flood of statistics on author/publisher relationships.  Surprising to me, half the author respondents expressed dissatisfaction with their respective publishers.  It must be mentioned, however, that the poll was potentially skewed. While Writer’s Digest sponsored the survey, 40 percent of the author respondents were from Hugh […]


Author-Illustrated Children’s Books/Pricing

Author-illustrated Children’s submissions have a huge advantage, as I see it.  During the past 10 years, I’ve had supposed insiders tell me that a Children’s publisher does not want an already-illustrated book, preferring to do it in-house.  Yet I’ve had other folks, including authors of published Children’s material, advise me […]


Espresso Book Machine Formatting Templates

My meme for some time has been the same.  We’ll see the Espresso Book Machine or something like it taking the place of a great many brick and mortar bookstores in the not too distant future.  And “Espresso” is now touting its self-publishing capability and offering easy-to-apply templates for formatting […]